During a time when
the methods used to promote an artist in the music industry is changing at a
rapid rate and the major labels are declining in numbers; the independent
labels are increasing, evolving for the better, and succeeding. No artist has experienced the ups and downs
of this industry better than Krayzie Bone formerly of the super Hip Hop group
Bone Thugs & Harmony which were signed by Eazy E of NWA. Krayzie's career has spanned over a twenty
year period earning him a Grammy win as well as an American Awards win. Having been signed to major record labels in
the past, Krayzie Bone has witnessed the difference between being on a major
label versus an independent label.
Along with former band mate Wish
Bone, Krayzie launched an independent label called The Life Entertainment in
2011. Having the freedom to produce the
type of music he wants as well as promoting in the manner that he wishes gives
him the type of control he never had while being on a major label. "With power comes great responsibility",
as Krazyie states! Meaning that he has to be both an executive as well as an
artist. As an executive Krayzie has free
reign to sign any type of artist who fits his criteria. When asked what the criteria is, he stated
that he's looking for artists who are unique, versatile, and proactive with
their careers.
One such artist who has been
affiliated with The Life Entertainment, is Typhoon, a lyricist originating from
the Bay area. Typhoon has been a
recording artist for years, independently promoting his own music as well as
touring with such artists as Krayzie Bone.
Having been born with the "Entrepreneurial Spirit", Typhoon
runs his own independent label called Blocstorm Entertainment; as well the
following clothing lines: Huckle Buck, Huckle Berry and Huckle Baby. Having
released several mixtapes, he is now working on his album titled "The
Black Rose", which as he calls it, is an inspirational album that has been
recorded in order to motivate others to reach for greatness and obtain their
goals! Penning such singles as: "A
Letter 2 The President", "Black Rose", "Success", and
"Legend"; Typhoon plans to uplift society by providing music they can
vibe to during this economic decline which has left many jobless and hopeless. He speaks to the youth by showing them that
you don't have to turn to the street life as a way to make money. Typhoon expresses the importance of receiving
an education and teaching yourself how run a business successfully. He has learned how to properly network,
promote, and link up with other independent labels and executives who have been
influential within his career. Typhoon
states that meeting and working with Krayzie Bone has been a blessing in that
he has been able to learn from a veteran in the music industry. Krayzie has shared his knowledge with Typhoon
as to the methods that should be used when recording then marketing and promoting
your music to the masses.
Krayzie is
gearing up to release his solo album in the first quarter of 2012 titled,
"Chasing The Devil". When
describing the album he states that it's music that can help you when
struggling with challenging issues life may bring your way and how to properly
overcome them. He would also like people
to be aware of the fact that some artists are selling their souls in order to
accomplish their dreams all while being robbed by the industry. He wants artists to hold themselves
accountable for the message they are placing into their music and releasing
it. He says, "Music in itself is very powerful and the
message you put into your music is even more powerful." The type of artists he signs are those who
are aware of the type of lyrical content they place into their music. Krayzie currently has three artists who are
signed to The Life Entertainment. These
artists range from a 13 year old pop singer who writes deep and meaningful
lyrics; to a 16 year old singer/songwriter from Australia who also plays the
piano and guitar, to a singer/rapper with a twist of rock influence in her
music. Krayzie Bone signs artists who
are multi-talented, versatile, and unique.
He doesn't want an artist who sounds like someone else in the industry,
he wants artists who create their own lane and differentiate themselves from
the pack!
Krayzie Bone wants
every artist to educate themselves on the business side of the music
industry. He stresses the importance of
learning how to read a contract and to always have an entertainment attorney
review a contract. He states that so
many artists enter into the music industry without any knowledge about the
business side of the industry and they enter into the industry for the hype that the media over
exaggerates. The love and passion for
recording quality music with substance is lacking nowadays which leaves a lot
of artists to be one hit wonders or fade out after one album, two if they are
lucky! With major labels no longer
really developing artists, an artist needs to have a team who will take care to
really groom the artist before they decide to release said artist into the main
stream market space. He stresses the
importance of formulating a well thought out plan for promotion and marketing
to properly push a single or album. He
wants artists to research online means of promotion and utilize all the sites available
to an artist. Having a budget for proper
PR and promotional assistance makes a world of difference when creating a buzz
for an artist who is releasing music for sale.
Using such sites as Swag Magazine CA and establishing their own website will
magnify their online presence. Utilizing
online sources himself, gives Krayzie Bone an open range to creatively promote
not only his artists and record label but also his clothing line called The
Life Apparel which can be found online at http://www.thelifeapparel.com.
For years Typhoon
has been recording his music and creating his own movement not only in the Bay
area but performing in different venues throughout the states. He uses any opportunity he can find online to
promote his music. Typhoon is also a very compassionate individual
who uses any chance he gets to give back to his community and speak to the
youth in order for them to maintain living on a positive path. He also involves himself with charities so he
may give back to society and leave behind a legacy that will make his family
proud! Typhoon's message to his
supporters is to stay focused, put together a complete and well thought out
presentation, all while staying true to your main goals. Krayzie Bone wants to thank his fans who have
stayed loyal and shown love from day one through all the changes he has gone
through with Bone Thugs & Harmony as well as within his solo career. Both Krayzie Bone and Typhoon have created
independent labels and are pursuing a career free of any restrictions. They produce the type of music they want and
release it in the manner that they see fit which is the positive side of owning
your own independent label versus signing with a major label. Krayzie Bone and Typhoon are creating a great
formula for other independent artists to follow! Be sure to continue supporting
Krazyie Bone and familiarize yourself with Bay area's very own star, Typhoon!
Written By Ani GalestanianLimitLessEntity.com
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